Coffee consulting

Coffee Strategies is a coffee consulting firm led by Andrew Hetzel that provides value chain analysis and improvement services for development agencies or government, and coffee market strategy and product quality guidance for private businesses. Our consultants are based in many different regions of the world and project teams assembled to meet the needs of every assignment.

Our consultants have expertise in most areas of coffee production and trade, including agriculture, processing sustainability and social or gender equity, quality differentiation, brand development, marketing and international trade. Choose from any of the consulting service areas below or contact us for additional information.

Coffee Development Consulting

Development coffee consulting services to improve the value of coffee production and trade, from value chain analysis of production processes through technical services that increase smallholder farm productivity and quality, and linkages to coffee buyers.


Strategic market analysis and business to business marketing: developing and implementing special events, including quality competitions, auctions, coffee industry festivals and conference programs, and buyer origin tours to educate and motivate smallholder farmers. Our coffee experts facilitate trade linkages with high value international buyers and public-private partnerships.

Commercial Businesses

Coffee consulting services for coffee roasting businesses, importing or trading companies, retail, and investors. We can provide market analysis, strategy, and quality consulting services in most areas of coffee production and trade with an emphasis on quality differentiation for maximum return on investment.

Let us help you increase the value of coffee